Meet The Designer

EYAL ARAD

Eyal Arad is one of the founders of Cast Classics and the award winning mastermind behind the entirety of the company’s creative direction and designs. Long before the inception of Cast Classics in 1992, Arad began his career at an early age in his father’s furniture store in Southern California- working in the warehouse assembling furniture and personally delivering the pieces to customers. It was there that Arad’s love for every aspect of the design process was first formed and thus began to flourish; evolving and transforming as he honed his skill set through years of experience as an artist and designer.

Over the last three decades, Arad has designed some of the most iconic cast aluminum collections in the world and continues to transcend this by utilizing mixed media; combining aluminum with performance woven materials and textural fabrics. Much of his design sensibility stays rooted in the tradition of ironwork and sand casting metals- two distinct areas where his work has won several Design Excellence Awards. Arad draws inspiration for his designs largely from international travels that span the five continents. From architectural movements represented throughout various historical time periods, to landscapes that contrast greatly by country and region; Arad’s remarkable innovation is a reflection of his unique ability to take color, form, function and scale from a diversity of visual aspects and combine these with his own imaginative vision to create exemplary, timeless designs and collections.

As his creative palate is consistently evolving, in the past few years Arad has developed a more minimalistic approach fueled by a profound passion to delve into mid-century modern design. His most recent collections are influenced by particular elements from both classic and mid-century styles that are re-imagined with a contemporary twist. Similar to his past collections, this latest approach continues to have significant aesthetic appeal to an eclectic array of consumers. Arad’s sleek, quintessential designs offer remarkable versatility; enhancing the exterior spaces in homes of all decorative styles in every geographic location. Arad maintains his devotion to utilizing only the finest grade performance materials and handmade craftsmanship on the market, which ultimately result in a product of unparalleled quality that provides consumers with an ease of maintenance that stands the test of time.

Perhaps the words that best encapsulate what drives this designer’s brilliance come from the man himself. Arad explains, “I love creating and designing outdoor spaces that provide the basis for some of life’s most beautiful and cherished moments. My paramount goal when designing every collection is to construct an environment that welcomes a spectrum of occasions; from family gatherings and entertaining friends, to those quiet moments of pure relaxation.”

As a firm believer in the importance of a designer’s responsibility to continue to progress and transform his craft, Arad never stops exploring the globe in search of inspiration for future collections and discovering the world’s most superior materials, those that he feels are necessary to building exceptional designs worthy of bearing the eponymous Cast Classics name.